White-label messaging service – A Flic Cloud Buttons product

Launch a branded Message Button service – with setup so simple it feels like magic.

Distribute your own physical Bluetooth buttons that send texts or emails on Push, Double-Push, or Hold. Works with phones on the go or a hub in fixed locations. Add user GPS location for mobile cases.

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Why Distributors Choose our Service

You bring the brand; we provide the service. Offer a turnkey Message Button product your customers love — with near-zero onboarding friction.

Frictionless setup

Frictionless Setup

End users pair the Message Button to a phone or hub using the Cloud Button app, enters recipients and messages, and they’re done.

White-label everything

White-label Everything

Buttons arrive logo-printed. The app experience fully customizable to your brand. You own the customer relationship.

Effortless messaging

Effortless Messaging

Let customers send messages with a simple push of a button. Unlimited emails and Chat Room messages. Easy add-on for Text Messaging.

Designed for Mobile and Stationary Scenarios

From lone-worker protection to front-desk call buttons, your customers get a reliable, single-press way to notify the right people instantly.

On-the-go automation

Mobile (Phone-paired)

On-the-go

For mobile use cases where the button is paired with a phone, enabling quick and easy access to messaging features. Perfect for wearable buttons that

Lone worker help messages with precise GPS location
Distraction free “I’m on my way” texts when driving or biking
Field teams sending quick status updates with one click
Staff location check-ins

On-site alerts

Stationary (Flic Hub)

Stationary Setups

For stationary setups, Message Buttons can be used with any Flic Hub. Ensure a stable always-on connection for reliable messaging.

Stock replenishment for warehouses
“Need help in Room 5” notifications to staff
Reception call button for offices or clinics

Use Cases

The Message Button works with your smartphone when you’re on the go, or with any Flic Hub in fixed locations like offices, warehouses, or staff rooms. You can wear it with a clip or lanyard, mount it to a wall, or even strap it to your wrist. Wherever communication needs to be quick and clear, the Flic Message Button fits right in.

Customer service desk call button

Call for Service

Bring staff to where the customers need them. With strategically placed buttons, staff can respond instantly to reception calls, retail assistance, or hospitality requests — keeping response times low and satisfaction high.

Worker activating personal safety alert button

Work Safety

Protect lone workers or staff in the field with discreet buttons that alert supervisors, teams, or security partners in seconds—complete with GPS location when paired with a smartphone.

Warehouse associate restocking inventory

Stock Replenishment

Keep shelves full and operations smooth. When stock runs low, teams can alert the backroom or warehouse instantly, streamlining replenishment workflows across stores, manufacturing floors, or logistics hubs.

Wearable Message Button

Wearable Message Button

Empower users to send quick messages or alerts with a simple press. Ideal for hands-free communication in various settings, this button ensures that help is always just a click away.

Elderly Care

Elderly Care

A simple way to send a message to caregivers or family members that they need attention can sometimes be all that's needed.

Customizable to the Core

Buy branded hardware from us, sell the service under your label, and set your own pricing. We handle messaging delivery at scale.

On-the-go automation

Brand the hardware

Order Flic buttons with your logo printed. Ship directly to customers or keep stock on hand.

On-the-go automation

Make it your product

Customize the app experience with your colors, domain, and support touchpoints. Our service stays invisible; your brand shines.

Simple commercial model

Pre-load the buttons with service coverage, you decide the time frame. Service period doesn't start until the user activates the button. When it's time to renew, easily buy monthly credits and top up your buttons.

Zero-friction onboarding

End users add the button to a phone or hub, customize the messages, and they're live. That's a strong USP when selling.

Message Channels

The Message Button supports 3 different ways to send messages: Email, Text Message and to a Message Button Chat Room. The user can freely mix the recipients and to send a message to up to 5 recipients with each trigger.

Email

Simple email notifications for buttons is a great way to have a low barrier to entry. Can be integrated into email based workflows and is a great option for high volume messaging.

Text Message (SMS)

Simple SMS notifications for button presses, no requirement on installed apps and no risk of drowning in the inbox. A great way to deliver high priority messages directly to users.

Text Messaging is powered by Twilio.

Message Button Chat Rooms

Chat Rooms is a built in service where you can post messages to a sharable link that can be displayed in a browser anywhere. Great for having a shared view of messages in a team or public setting.

Button Hardware & Accessories

Flic 2 Message Button

Battle-tested Bluetooth button that just works. The Message Button builds on Flic Button hardware. Flic has been in the market for over 10 years with market-leading battery life and connection stability.

Up to 3+ years,
replaceable battery.

Up to 50 meters range.

Accessories

Clip

Metal Clip

A rigid metal clip, perfect for securely attaching the Button to uniforms, keychains, bags, or lanyards, ensuring convenience and accessibility.

Lanyard Attachment

Lanyard Attachment

A durable lanyard attachment for easy access and visibility. Perfect for easy access in everyday use.

Unlimited messaging

Wristband

A versatile wearable accessory, securely holding the Button in place. Available in Matt Black and Translucent White.

Pricing

Hardware

$24 per button

Custom Printing
Contact sales for bulk pricing

Subscription

$6 / year / button

Dashboard for easy management
Unlimited Emails
Unlimited Chat Room Messages

SMS Credits from

$0.02* / message

* Pricing may vary depending on your country. Check SMS pricing in your country here.

Contact sales for complete price list.

Starter Kits

Any Flic button can be converted into a Message Button in the Console. To order custom printed, pre-added to your account, please contact sales.

Button Starter Kit

Button Starter Kit

Flic Branded

Self Service

Buy Now

Hub Mini Starter Kit

Hub Mini Starter Kit

Flic Branded

Self Service

Buy Now

How it works

Each button supports Push, Double-Push, and Hold - each can send a different message to different recipients.

Buttons can be connected either to a mobile phone or a Flic Hub. The Message Button service handles the delivery of the message. The recipients can be both email or SMS phone numbers and works on any Twilio enabled Service Provider.

End User Setup Experience

The end user can set up their button in a few simple steps.

✅ Download the Cloud Button app.

✅ Connect the button.

✅ Enter recipients and messages.